I’m pleased to see we’re emerging from the pandemic in style.
Sure, we are still in cozy mode. But the silky cargo pants, matching zip-up hoodies and sweet maxis we’re wearing out on the town tells me we are ready to dress up again, even though we aren’t giving up comfort. And why should we? There’s a lot we are uncomfortable with. We don’t need to add fashion to that.
This isn’t the only proof our fashion values are changing. I’m sure the industry will alter how it speaks to us, celebrating who we are as we are instead of suggesting we need the latest skinny jean or miracle face cream to complete us.
ADVERTISEMENT
“Brands that stick to the marketing message that somehow they complete us are going to backfire,” said John Dick, founder and CEO of Pittsburgh-based consumer trend tracker, CivicScience. “The days of brands making us cool are almost gone.”
And there is this truth: When local businesses thrive, we all thrive. We are emerging from the pandemic with a new urgency about supporting small businesses. We spent the last 15 months watching businesses close (both restaurants and retail), and several more barely make it back from the brink. The precariousness of local industry is real.
If designers, retailers, and shoppers — that means you and I — play this post-pandemic game right, the local fashion scene may finally have a shot at flourishing.
That’s true for a lot of cities. But Philly is especially poised to succeed here. Why? Philadelphians love comfort. Philadelphians have a way of ignoring industry trends. And Philadelphians love to see their people shine.
ADVERTISEMENT
“We’ve moved past the point where the industry is trying to make us be something we are not,” said Kevin Parker, founder and producer of Philly Fashion Week. “We’re not looking for other people or cities to define our style.”
We are who we are
Philadelphia always had an original spin on fashion. During its style heyday back in the 1960s, 1970s, and 1980s specialty boutique owner Tony Lerner and designer Albert Nipon were household names.
The city lost its fashion edge in the 90s when local manufacturing dried up and designer looks replaced art-driven fashion. Some local stores like Joan Shepp, Boyds Philadelphia and Knit Wit, held on to their caché. But most turned to New York for high-fashion cues.
ADVERTISEMENT
That was only a sliver of us, though. The rest of us went the fast-fashion, discount route. A staid fashion scene emerged that even the Philadelphia Fashion Incubator and Philadelphia Fashion Week couldn’t cure. Philadelphia just didn’t appreciate the elitist way high fashion spoke to them. Period.
But now, after 15 months of comfy, Philly is leaning into its identity as Sweatpants Capital USA in an oddly chic way. And local designers continue to quietly make clothing lines that are sustainable and/or flatter all body types. As the focus on fashion capitals diminishes, Philadelphia has the chance to become its own fashion North Star — again. Albeit much more inclusive.
“Centers of influence like New York and even Silicon Valley are going to get diluted,” Dick said. “You don’t have to be there to be in the industry. The result: talent will be more distributed. Any city can potentially have the next fashion thing in their own backyard.”
Finally fashion ready
But what about all those vacancies on swanky Walnut Street? Intermix closed. Shop Sixty-Five is gone. Skirt is no more. Timberland, Talbot, Lucky Brand Jeans. Closed. Closed Closed. When other stores close — both national and local — it makes people think that fashion is dead. From where I’m standing the landscape looks bleak.
Don’t let those vacancies fool you, Parker said. They aren’t representative of the work of our creatives.
ADVERTISEMENT
Local designers like Muhammad “Homm” Abdul-Basit and Deric “Nyce” Crawley, founders of Jeantrix; Nancy Connor of Smart Adaptive clothing and Iris Bonner of Thesepinklips have been busy building their businesses online and through social media through the pandemic. Jeantrixand Thesepinklips enjoyed significant celebrity shoutouts (from Beyoncé and Billy Porter respectively). And Nancy Connor’s Smart Adaptive Clothing can be bought on Zappos.
“This is everything for us,” Crawley said, “Because we can build where we are. It’s so important that creatives can build where we are. If we can find work here. Grow here. And stay here instead of leaving, we can put Philly on the map because we are here.”
» READ MORE: Jeantrix is the Philly fashion brand with leather jackets featured in Beyoncé’s ‘Black Is King’
The challenge, Parker said is creating the needed momentum. That means getting the word out in order to drive business and build local manufacturing. But there’s a lot in the works.
ADVERTISEMENT
This February, Parker and Philly Fashion Week co-founder Kerry Scott featured nearly a dozen of of Philadelphia designers including Bonner, accessories designer Conrad Booker and Project Runway Season 12 winner Dom Streater on a Harper’s Bazaar Vietnam photo spread, part of a photographic ode to Philadelphia-based designers.
Parker and Scott chair the Philadelphia’s Fashion and Garment Industry Task Force, a city-sponsored organization that promotes local businesses and awards grants to designers and retailers committed to Philadelphia. The task force launched a Support Philly Fashion, a website last year, a database of local designers and specialty stores.
“Our vision is to elevate the business of fashion in Philadelphia,” Parker said. “We need people to understand that we can compete on a global scale. We need the support of our community so we can stand on our own.”
Two months ago the New York-based Council of Fashion Designers of America partnered with Philly Fashion Week and eight regional fashion weeks to launch CFDA Connects, an initiative designed to help local fashion week’s produce runway shows.
But that’s not enough. We have to get over the stigma that Philadelphia is somehow second fiddle when it comes to fashion. If we don’t, our designers won’t have a fair shot at succeeding.
There is hope. Elissa Bloom says she can sense a new energy bubbling. Bloom served as the executive director for the Philadelphia Fashion Incubator for 10 years. But now, she says that brands like Sherrill Mosee’s Minkee Blue handbag are getting picked up by Macy’s, and Amy Voloshin’s Printfresh pajamas are featured on QVC.
“I feel like we went from a city known for wearing sweat pants to one that is growing up,” Bloom said. “We are finally being taken more seriously.”
We have the creative. We have the drive.
The rest is up to us, the shopper. What Philadelphia fashion needs now is our support.
Article From & Read More ( Philadelphia fashion could blow up post-pandemic. But only with our support | Elizabeth Wellington - The Philadelphia Inquirer )https://ift.tt/2UrDvKe
Fashion
Bagikan Berita Ini
0 Response to "Philadelphia fashion could blow up post-pandemic. But only with our support | Elizabeth Wellington - The Philadelphia Inquirer"
Post a Comment