How Halston Transformed The Business Of Fashion - The List

Roy Halston Frowick became a big name in fashion during the 1970s, and his glittery high-end ensembles were being photographed on all the right people. Nowadays, a celebrity being the face of a fashion campaign fits as well as coffee with a biscotti. It's a win-win situation for both the celebrity and the brand. Although being an influencer wasn't an official job title back in Halston's heyday, the famed designer understood the importance of the role before it even had a name.

According to The Editorialist, the Halstonettes were a group of models who worked closely with the fashion designer and often attended important social events by his side. These women wore the Halston brand everywhere and became the embodiment of American fashion. In addition to the Halstonettes, famous women including Liza Minnelli, Elizabeth Taylor, and Jackie Kennedy were all spotted wearing Halston designs, which he himself admitted to helping the brand. "I've always had a big known clientele on all different levels. And that always helps the business," Halston once stated (via YouTube).

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