The Launch: September's Hottest Fashion Launches - ELLE.com

So long, summer. We’re heading into September and fashion month with a fresh batch of the latest and greatest fashion news and launches. From Louis Vuitton’s playful Fornasetti collaboration to Mejuri’s Icons collection starring—you guessed it—icons from Christy Turlington Burns to Binx Walton, stay tuned as we get ready for fall fashion.

1 Louis Vuitton Collaborates with Fornasetti

Who: Louis Vuitton

What: Collaboration with Fornasetti

Where: Available worldwide in Louis Vuitton stores and online at us.louisvuitton.com

Why: For its latest collab, Louis Vuitton creative director Nicolas Ghesquière turned to Italian design legend Piero Fornasetti and the brand’s archive of over 13,000 pieces. Fornasetti’s surrealism and now-iconic ancient statue prints take on a new life with Ghesquière's contemporary eye for design and silhouette. Jacquard tops and shift dresses are adorned in Fornasetti prints and handbags are reimagined with laser-printed metallic leather, simultaneously tricking the eye and enchanting the wearer.

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2 Mejuri Launches Icon Collection

Who: Mejuri

What: Icons collection

Where: Online at mejuri.com and in Mejuri stores worldwide

Why: Mejuri may be relatively new to the jewelry scene, but the brand has already made its mark, accruing a mass following online and a devoted fan base that includes Selena Gomez and Bella Hadid. For its Icons collection, Mejuri is drawing inspiration from its best-selling collections: Croissant, Dome, Charlotte, and Heirloom. The classic silhouettes take on fun twists in Mejuri’s signature gold vermeil or 14k gold. The campaign stars two icons, Christy Turlington Burns and Binx Walton, and is now available to shop online and in its six stores.

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3 Alexander McQueen Introduces Curve Bag Campaign

Who: Alexander McQueen

What: Curve bag campaign

Where: In Alexander McQueen stores worldwide and on alexandermcqueen.com

Why: Following the drop of the Curve Bag in April, Alexander McQueen presents the Fall-Winter 2021 campaign for its latest bag offering. The striking colors offer a dynamic touch to any fall outfit, including the new colorblock items that are sure to dazzle. Photographed by Erwan Frotin, the bags are pictured against various textiles, emphasizing the sleek lines and sumptuous leather.

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4 Prince Announces Collab With Melissa Wood Health

Who: Prince

What: Collaboration with Melissa Wood Health

Where: Online at princeoffcourt.com, with select styles also available at Intermix and Shopbop

Why: Tennis and lifestyle brand Prince teamed up with virtual fitness guru Melissa Wood Health on a retro-inspired line of separates and bodysuits that will take you from the training room to the court and back. Under the creative direction of Miami nightlife impresario David Grutman, Prince has taken on a flair for the stylish without compromising fit, quality, and durability during physical activity.

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5 Tory Burch Unveils Soho Store

Who: Tory Burch

What: Soho store opening

Where: 151 Mercer St, New York

Why: Last week, Tory Burch opened her latest boutique in the heart of Soho. Beautiful rustic elements combine with contemporary design features to create a wonderfully unique mix of old and new. The space is inviting and offers a shoe salon (pictured here) as well as classic brand offerings on the main floor.

Kevin LeBlanc Kevin LeBlanc is the Fashion Associate at ELLE Magazine.

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