6 Hot New Fashion Brands to Know and Shop for Summer 2021 - PureWow

6. Autumn Adeigbo

The namesake brand of Autumn Adeigbo is nothing if not vibrant. She specializes in stunning prints and mixed patterns inspired in part by the clothes her Nigerian mother used to make for her as a child. The result is a collection of clothing and accessories that feels bright, cheerful and ready to party. Like many up-and-coming designers, Adeigbo also places a large emphasis on sustainability and only produces orders once they’ve come in—which does mean it’ll take a little longer for your order to reach you. But trust us, it’s well worth the wait. This festive brand has been spotted on celebs like Zooey Deschanel, Kerry Washington, Busy Phillips, Gabrielle Union, Gwyneth Paltrow and Mindy Kaling, just to name a few, and while we’re pretty obsessed with clothing, it’s the hair accessories that continue to rapidly sell out every time they’re restocked.

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